Commercial

 
 

SRAM | MEET THE RANGE | GX AXS

Introducing SRAM GX Eagle AXS // With proven AXS wireless technology, and the rugged durability of GX, it’s Eagle at its best. Featuring an expanded 520% range, seamless compatibility with the rest of the ecosystem, and the ability to customize with the AXS app, GX Eagle AXS is your entry point to the future.

 

TREK Bikes | The Slash

The all-new Slash is the trail bike of trail bikes. This long-travel 29er enduro bike is built to be fast, smooth, and fun in the wildest terrain. If your game is enduro, it rips while remaining light and planted on punchy climbs. If you're into park runs, Slash can deliver laps on laps of rowdy fun.

 

ROckshox | SIDMAN CAMPAIGN

Special delivery! The new RockShox SID SL is the lightest, fastest fork of 2020. If you don't trust SIDMan, trust Chuck.

 

Documentary

 
 

FOX RACING | Jackson Goldstone | Unplugged

Set against Stoke Central, aka Squamish, BC, this episode of Unplugged introduces us to Jackson Goldstone as he gets fired up to hit the UCI World Cup Downhill series. Bar spins, dirt jumps, and big dreams bear witness to his energy and “give it a try” mindset as he gears up to take on the world. As Jackson says: Let’s go!

 

Ride or die | For Riders, By Riders.

For Riders, By Riders

 

SRAM | Steps to the top - Brandon Semenuk

For all three rounds of the Crankworx Slopestyle Championships, we followed the athletes onstage and backstage, as we documented their struggles and triumphs. It started back in March, when Crankworx made its debut in Rotorua, New Zealand. In one of the most picturesque slopestyle settings imaginable, the Brandon Semenuk - Brett Rheeder rivalry resurfaced, and the two were thrown back into the spotlight.

 

LONG FORMAT

 
 

SPECIALIZED BIKES | MOTIVE

"Specialized and 2F0 Present A Film By Mind Spark Cinema and The Coastal Crew. Watch the full film here

 

SRAM | Digging for Galena

For thousands of years, we have been scratching through dirt and rock looking for our fortunes. Over a century ago, pioneers carved deep into the mountains surrounding Retallack Lodge, risking ruin in exchange for an ore rich in silver, zinc and lead. They were Digging for Galena. Today, exploration and adventure come full circle with the building of Texas Peak, one of the most adrenaline-packed gravity trails ever created. Join Graham Agassiz as he takes you on a journey that blurs the lines between here and yesteryear—a story of risk, adventure and great reward.

 

SRAM | Steps to the top - Brandon Semenuk

SEVEN follows our racers and crew alike through the best week of their lives as we celebrate their dedication and hard work. SEVEN is a feature-length film that celebrates our culture by telling the story of the race both on the dirt and behind the scenes. Sit back, grab a beer, and enjoy—you're going to like this one.