Commercial

 
 
SRAM introduced the first-ever, purpose-built 1x drivetrain, and is the absolute leader in 1x technology and innovation. We have manufactured, tested and ridden hundreds of thousands of SRAM 1x™ drivetrains, and have capitalized on the lessons learned from our experience to create all-new drivetrains with Eagle™ Technology.

SRAM | MEET THE RANGE | GX AXS

Introducing SRAM GX Eagle AXS // With proven AXS wireless technology, and the rugged durability of GX, it’s Eagle at its best. Featuring an expanded 520% range, seamless compatibility with the rest of the ecosystem, and the ability to customize with the AXS app, GX Eagle AXS is your entry point to the future.

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No mountain bike fork has epitomized success more than SID. Gold in every Olympics since 2000. More major international race wins than any other fork. An unwavering dedication to light weight, precision, performance and speed. A fierce commitment to competition.

TREK Bikes | The Slash

The all-new Slash is the trail bike of trail bikes. This long-travel 29er enduro bike is built to be fast, smooth, and fun in the wildest terrain. If your game is enduro, it rips while remaining light and planted on punchy climbs. If you're into park runs, Slash can deliver laps on laps of rowdy fun.

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The new ROAM 60's careful combination of shape, width, design, and materials yields a new carbon wheelset that gives bikers the speed-enabling features they want-and the critical reliability they need. Lightweight, high-strength 30-mm carbon rims increase control and confidence in any terrain.

ROckshox | SIDMAN CAMPAIGN

Special delivery! The new RockShox SID SL is the lightest, fastest fork of 2020. If you don't trust SIDMan, trust Chuck.

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Documentary

 
 
Shot entirely on SIGMA lenses with the Red Epic and DJI Inspire X5R.

FOX RACING | Jackson Goldstone | Unplugged

Set against Stoke Central, aka Squamish, BC, this episode of Unplugged introduces us to Jackson Goldstone as he gets fired up to hit the UCI World Cup Downhill series. Bar spins, dirt jumps, and big dreams bear witness to his energy and “give it a try” mindset as he gears up to take on the world. As Jackson says: Let’s go!

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Shot entirely on SIGMA lenses with the Red Epic and DJI Inspire X5R.

Ride or die | For Riders, By Riders.

For Riders, By Riders

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For all three rounds of the Crankworx Slopestyle Championships, we followed the athletes onstage and backstage, as we documented their struggles and triumphs. It started back in March, when Crankworx made its debut in Rotorua, New Zealand. In one of the most picturesque slopestyle settings imaginable, the Brandon Semenuk - Brett Rheeder rivalry resurfaced, and the two were thrown back into the spotlight.

SRAM | Steps to the top - Brandon Semenuk

For all three rounds of the Crankworx Slopestyle Championships, we followed the athletes onstage and backstage, as we documented their struggles and triumphs. It started back in March, when Crankworx made its debut in Rotorua, New Zealand. In one of the most picturesque slopestyle settings imaginable, the Brandon Semenuk - Brett Rheeder rivalry resurfaced, and the two were thrown back into the spotlight.

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LONG FORMAT

 
 
Shot entirely on SIGMA lenses with the Red Epic and DJI Inspire X5R.

SPECIALIZED BIKES | MOTIVE

"Specialized and 2F0 Present A Film By Mind Spark Cinema and The Coastal Crew. Watch the full film here

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Shot entirely on SIGMA lenses with the Red Epic and DJI Inspire X5R.

SRAM | Digging for Galena

For thousands of years, we have been scratching through dirt and rock looking for our fortunes. Over a century ago, pioneers carved deep into the mountains surrounding Retallack Lodge, risking ruin in exchange for an ore rich in silver, zinc and lead. They were Digging for Galena. Today, exploration and adventure come full circle with the building of Texas Peak, one of the most adrenaline-packed gravity trails ever created. Join Graham Agassiz as he takes you on a journey that blurs the lines between here and yesteryear—a story of risk, adventure and great reward.

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For all three rounds of the Crankworx Slopestyle Championships, we followed the athletes onstage and backstage, as we documented their struggles and triumphs. It started back in March, when Crankworx made its debut in Rotorua, New Zealand. In one of the most picturesque slopestyle settings imaginable, the Brandon Semenuk - Brett Rheeder rivalry resurfaced, and the two were thrown back into the spotlight.

SRAM | Steps to the top - Brandon Semenuk

SEVEN follows our racers and crew alike through the best week of their lives as we celebrate their dedication and hard work. SEVEN is a feature-length film that celebrates our culture by telling the story of the race both on the dirt and behind the scenes. Sit back, grab a beer, and enjoy—you're going to like this one.

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